• above the fold is a concept classical points to the visible front-part of a newpaper that is folded.
• today in many digital mediums, an area "above the fold" has been identified and works in the same manner
• with digital mediums, dynamic sizing of this area is possible. so that the fold automatically consumes the height/width of the device(browser)
• contrast with "below the fold"
• nielsam norman group study https://www.nngroup.com/articles/page-fold-manifesto/
  • above the fold is the most viewed content, so it is very important
  • but users are used to scrolling so it's also not that important
    • "What is visible on the page without requiring any action is what encourages us to scroll."

Links

• above the fold
• Study done by Nielsam Norman Group