The single biggest key to building a consistent, scalable and effective marketing funnel is being clear about the value you’re proposing to your customers.

This is a templated process we use to create the soul of your marketing strategy, turning it into copy that cuts through.

Fill in this template with as clearly and concisely as possible. Simple 1 or 2 sentence responses that are distilled and true is our goal. As Einstein said, “The definition of genius is taking the complex and making it simple”. Our success depends on us being able to get across a message that’s both impactful and easy to understand.

The Business Profile

First, we need to be able to define our value proposition clearly and simply while separating ourselves from everyone else in the market.

Elevator Pitch:

Unique Mechanism:

Vision:

Personal Mission:

Values and Parables:

The Client Breakdown

Targeting Options

• Target Segment/Persona A:
• Target Segment/Persona B:
• Target Segment/Persona C:
• Target Segment/Persona D:

Burning Desire

My ideal clients burning desire is:

Epiphany

The epiphany they need to have in order to achieve this is:

Outcome

My ideal client’s desired outcome is:

Internal Obstacles

The internal factors that are standing in their way are:

External Obstacles

The external factors that are standing in their way are:

Pain

The confusions, pains and frustrations they have are:

Failures

The things they are failing at are:

False Beliefs

The beliefs they have that are preventing them from achieving their outcome:

THE OFFER

Next, we need to take this information and use it to create an application style offer to get sales bookings.

Offer Title (Product Name)

Offer Type:

Offer Promise:

The Problem It’s Solving:

Offer Hook:

Offer Price Point:

The 6 Benefits of this Offer: