values emerge as a set in a context of belief and identity values arise effortlessly

belief is limited by knowledge and imagination identity comes from a person's needs and wants, and a person's interests and where a person's attention goes

formular for having a communcation around values in a community: through fostering an investigative posture into these 4 areas (knowledge and imagination, needs/wants and interests/attention) so we all can come to an understanding of what value-set is actually salient.

carefull that it's about what they thing their needs/wants are that contribute to their identity and not what their actually might need/want

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